Commercial Photographer – How Close are you to Reality
The job of a commercial photographer chiefly revolves around advertisements and commercial campaigns of all sorts. It is very difficult to shoot for advertisements. The main reason why it is so difficult is that it is done for a group of people. This group is formed by the target consumers of a certain product or […]
Commercial Photographer and the Right Lens to Work With
Many a young and enterprising commercial photographer sadly believe in the myth that there are best lenses for shooting certain kind of products. For example, many love to believe that there are ‘best’ lenses for portrait photography and then there are ‘perfect’ lenses for aerial photography. This article is about demystifying some of the myths […]
Advertising Photography – Lenses for Food Photography
Food is one of the most common subject in advertising photography. It can be a fast food joint that wants to display its delicious burgers and rolls, or it can be a restaurant that claims best quality in food and ambiance. And since there are many clients who want their food as the subject of […]
The Palate of the Commercial Photographer
How does a commercial photographer infuse life in a picture? A photograph or an image which does not have life – ‘the X factor’ as they call it – is simply wastage. Efficient commercial photographers know how to put life in the images that they click. And how do they do it? There are simple […]
